CopyWhiz Lanny Udell Copywriter Marketing
Lanny Udell copywriter

What clients are saying




Lanny is a fantastic writer. She really understands the voice of the brand and consistently creates clever and impactful copy for all our marketing efforts.

Marina Josho Raymond
Vice President Marketing, Guthy-Renker Corporation
 

Building a website and creating marketing materials can be daunting tasks. But, by far, working with Lanny Udell was the most satisfying aspect of both projects. Lanny met with us to fully understand the services we offer. She listened carefully to our needs and quickly produced the written materials as promised. As a result, we have seen increased traffic to our website and the response to our new brochure has been overwhelmingly positive.

Jane and Sapir Weiss
Co-owners, Olivet Kennel and Dog Resort

After 15 years as a Massage Therapist, I went back to school to add Skin Care to my repertoire.  I was overwhelmed trying to put together a new brochure and website for all my new services. Then I met Lanny and she made it easy.  She is a beautiful writer and captured in her words the true essence of what I wanted in my materials.  She listened to me, looked at what I already had and took it from there.  Lanny worked efficiently and fast and informed me every step of the way. 

Corinna Joy Kavanagh
Body Celebration Day Spa


Lanny Udell contacted Life Love & Health during our formative first year. Lanny quickly grasped our 90-second format, condensing challenging health-and-medical information, including interview segments, into compelling, emotionally engaging 300-word packages that really resonate with our audiences.

Lanny is also an extraordinary idea person… and she’s always on time and on budget, serious considerations of our daily radio show.

All of us at Life Love & Health happily – and highly – recommend her.

Christopher Springmann
Executive Producer, Life Love & Health


Lanny Udell is more than a writer. She is a listener.

Lanny listens to the description of the creative challenge and starts looking at the challenge from multiple aspects. She provides options and helps clarify our thinking. She is an integral part of any creative process.

The result is always insightful, the copy always fresh and current and…it works!

To top it all off – working with Lanny is a real pleasure. We are delighted that Lanny Udell is part of the XDM marketing team.

Kathleen Courtney
Principal, XDM Corporation


Lanny Udell has been an intricate part of our creative team over the last 5 years. She has contributed significantly to the success of Mymark Productions and our clients across the board.  Lanny's dynamic writing skills, ability to work as a team player and dependability cannot be matched in today's work force. 

Karlene Ayerza, CEO
Mymark Productions, Inc.


I had never worked with a professional copywriter before I started working with Lanny Udell. Lanny was quite open that she hadn't worked specifically with patent-related copy before. It proved not to be any impediment and was likely helpful in producing some very targeted and powerful copy. Lanny took some relatively esoteric material and worked with me to translate it into reader-friendly copy (with effective marketing spin where warranted). I believe that Lanny was successful in infusing some of my personality yet was able to stay on point. I have received nothing but accolades for the material that Lanny has produced. I unreservedly recommend Lanny 100%!!!

Michael E. Woods
aka "YourPatentGuy"

© 2010 Copywhiz Lanny Udell |Freelance Copywriter | SF Bay Area
Freelance Copywriter Lanny Udell specializes in copy for websites, brochures, direct response, catalogs, newsletters and case studies.