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Ambrosia. A sophisticated and friendly copy style helped this direct marketer of fine California wines increase sales during the key holiday season.
Principal Secret. Before sitting down to work on Victoria’s catalogs, I always applied my moisturizer. What better way to convince women to buy the product?
The Nature Company/Discovery Channel. Engaging headlines, informative editorials and fun descriptive copy helped boost their catalog sales.
Joseph Schmidt Confections. 16-pages of chocolate yum, infused with the voice of the master chocolatier himself.
Viansa Winery & Italian Marketplace. The catalog copy reflects the winery’s rich family heritage. Fine wine, gift baskets and specialty food items made for some delicious writing.