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H. Stern Jewelers. Product as hero…with some lighthearted copy to support the visual message. These ads appeared in upscale fashion magazines.
CoolMax. A very cool series of ads aimed at serious athletes, for the premier activewear fabric from DuPont.
Hunting World. Purveyor of fine luggage and handbags, apparel and accessories. Every ad carried a message about the company’s involvement in conservation efforts.
S&W Foods. A series of FSI’s, each with a catchy headline related to the recipe featured in the ad. A coupon encouraged purchase.