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CopyWhiz Lanny Udell Copywriter Marketing
Portfolio: Ads

H. Stern Jewelers
Product as hero…with some lighthearted copy to support the visual message. These ads appeared in upscale fashion magazines.

CoolMax
A very cool series of ads aimed at serious athletes, for the premier activewear fabric from DuPont.

Hunting World
Purveyor of fine luggage, handbags, apparel and accessories. Every ad carried a message about the company’s involvement in conservation efforts.

S&W Foods
A series of FSI’s, each with a catchy headline related to the recipe featured in the ad. A coupon encouraged purchase.

© 2010 Copywhiz Lanny Udell | Freelance Copywriter | Copywriting SF Bay Area
Freelance Copywriter Lanny Udell specializes in copy for ads, brochures, direct response, web sites, radio and case studies.